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As part of the in-house creative team at Clearco, I played a pivotal role in evolving the brand identity from ClearBanc to Clearco. Building upon the original brand equity, I helped to create a new visual language that celebrated founders as the true heroes of the ecommerce world.
My contributions extended beyond brand identity to encompass the development of a comprehensive visual system for marketing and social media content. Together with the team, I helped to position Clearco as a leading investor and supporter of entrepreneurs.
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